Management

Senior Director – Corporate Practice

Ingrid Cheng

Ingrid began her career in a boutique PR firm specialising in luxury brand marketing, and in the over 20 years that followed, she has built up solid experience in corporate and financial communications, brand building and consumer marketing for MNCs and leading local institutions. She now heads the Corporate Practice at SPRG.

 

Ingrid works directly with senior management of financial institutions and professional bodies, helping them devise communication strategies, draw up plans and execute result-oriented programmes. The wide array of clients she currently advises include private banks, statutory organisations, asset managers and professional services firms, among others. She has helped many of her clients gain recognition for corporate communication excellence such as the PR Week Awards.