Senior Account Director
Johnson Duan
Johnson has over 14 years of experience in PR and promotional communications gained from working in a leading international public relations agency and Chinese corporations. He has outstanding capability in strategy development and execution of PR and marketing communication campaigns for clients from various industries.
At SPRG, Johnson tailors long-term media relations strategy for clients helping them reach and build relationship with senior people from core finance, business and trade media. The target audience of these clients are government, industry/trade authority, business leaders and social organisations. Among his clients are Fitbit Inc., The Hershey Company, Vanguard, Value Partners Group, Singbridge-Ascendas Group, UC Rusal, BNP Paribas, CFA Institute, Freudenberg Group, Trendy International Group, Shuanghui International Group, Dow Water & Process Solution, etc.
Starting his career as a marketing specialist in a TV production and online company under Xinhua News Agency, Johnson is familiar not only with traditional PR and marketing communication means and methods, but also with online and other new media. Knowing well through experience the social media landscape in China, he is able to formulate comprehensive integrated social media communication strategy for clients.
