Jenny has over 15 years’ of PR and brand marketing communications consultancy experience in China. Specialized in PR, digital/social communications and influencer marketing strategy, Jenny is responsible for helping clients draw up long-term PR and marketing communications strategies and manage publicity programmes. Her clients come from a wide array of industries including fashion, lifestyle, consumer and travel/hospitality.
Jenny is also well-versed in social media and new media communications. With thorough understanding of and rich experience with the social media in China, she devises comprehensive integrated social media strategy for clients or supports their publicity programmes, using tactfully such new media platforms and tools as Weibo, WeChat, douyin, Red, video, etc. to help clients reach target audiences and other stakeholders.