縱橫報導

2025年03月

The bigger the better? How brands can capitalise on oversized marketing (Available in English Only)

2025年02月

China unfiltered: thoughts on the world’s most dynamic economy from our PROI partner in Beijing (Available in English Only)

Arthur Hagopian, Senior Director, Global Strategy/Digital for SPRG in Beijing, gave us a fascinating whistle-stop 101 on China’s comms ecosystem, and here are his expert pointers for anyone just discovering this blossoming market.

2025年02月

This Is How PR Pros Are Combatting Misinformation In An AI-Driven World (Available in English Only)

2025年01月

Brands turn to short films for Lunar New Year - Why Now? (Available in English Only)

Increased demand for storytelling and the virality factor of videos on Chinese social media are partly behind the trend’s surge, says Anaïs Bournonville, CEO of China retail development agency AB Advisory.

2025年01月

A hit on beloved Apple as 'eavesdropping' and 'spying' get associated with US$95m Siri settlement? (Available in English Only)

Privacy. That's Apple.

2024年04月

How businesses in China should balance prosperity and ESG (Available in Chinese Only)

SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

2024年04月

Beyond the Great Wall: Navigating global expansion for Chinese businesses (Available in English only)

Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.

2024年03月

Women Leading the Way in Malaysia (Available in English only)

2024年01月

SAP hands PR duties to Strategic Communications Consultants (Available in English only)

SAP has appointed Strategic Communications Consultants (SCC), a subsidiary of Hong Kong-based integrated PR group SPRG, to handle all media inquiries and communication initiatives for SAP.

2023年09月

The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences? (Available in English only)

Arthur R. Hagopian, Senior Director, Global Strategy/Digital of SPRG Beijing, commented on the marketing collaborations between super brands, and how they have been able to effectively attract the younger generations.

2023年09月

On the Record: SPRG's Vivian Fok (Available in English Only)

2023年05月

曾立基 - 機械人統治世界｜財商縱橫 轉載自【頭條日報即時新聞】查看原帖如下

2023年05月

曾立基 - ESG由個人做起｜財商縱橫 轉載自【頭條日報即時新聞】查看原帖如下

2023年03月

曾立基 - 外企接踵申港上市｜財商縱橫

2022年07月

明報 - 恒大傳播學院因應行業發展 結合商業及科技 培育多元傳訊專才

「擁有商業及公關傳訊知識的人才，是企業成功的關鍵。」縱橫公共關係顧問集團主席曾立基。

2022年07月

MARKETEC - HR solutions PERSOLKELLY appoints SPRG Singapore as PR agency of record (只提供英文版本)

2022年06月

PRWeek - Finn Partners, fischerAppelt, SPRG and Adfactors PR launch four-year scholarship program

2022年06月

Telum Media - SPRG Asia has partnered with the Future Communicators Foundation to launch a new four-year scholarship programme(只提供英文版本)

2022年06月

PRovoke - Global Agencies Fund New Future Communicators Foundation Scholarship (只提供英文版本)

2022年06月

Campaign - Finn Partners, fischerAppelt, SPRG and Adfactors PR launch four-year scholarship program (只提供英文版本)

2022年06月

MARKETECH - Oddle appoints SPRG Singapore as its B2B PR agency (English available only)

2022年03月

Marketing - Damage control: ACM and local fashion brand Ong Shunmugam cop flak for race-related comments (English available only)

2022年02月

CNA - Commentary: Will only a Marvel blockbuster lure movie-goers back to cinemas? (English available only)

2022年02月

Marketing - Sexist jokes: Are consumers more forgiving towards local brands making them? (English available only)

2022年01月

Campaign - What will define corporate PR in 2022? (只提供英文版本)

2021年09月

疫情成發展新動力 (Available in Chinese only)

選輯自: 頭條財經報 財商縱橫 - 曾立基

2021年09月

SPRG（縱橫公關集團）自今年八月以來共贏得53個新客戶，其中包括Asia Pulp & Paper (金光紙業APP), Atome, HUTCHMED（和黃醫藥）、Hang Lung Property（恆隆地產）等公司 (Available in Chinese only)

2021年09月

Paper Giant APP Retains SPRG For Global PR Support (Available in English only)

2021年04月

Marketing - Fintech firm Endowus wraps up creative pitch (只提供英文版本)

2021年03月

明報 - 縱橫公關業界25年 建立公司與客戶關係 信任成關鍵

2021年02月

Campaign China - Montieth & Company縱橫公關集團在香港成立新公司

2021年02月

PRovoke - Montieth & Co Forms Asia-Pacific Joint Venture With SPRG (只提供英文版本)

2021年02月

Marketing - SPRG co-launches new agency Montieth SPRG with M&Co (只提供英文版本)

2021年02月

PRWeek - Montieth & Company and SPRG form joint venture in Hong Kong (只提供英文版本)

The two agencies have been collaborating for 15 years now and have decided to elevate the partnership.

2021年01月

曾立基加入香港中文大學環球校友諮詢委員會

曾立基獲邀請加入香港中文大學環球校友諮詢委員會，任期由2021年起計為期兩年。 香港中文大學環球校友諮詢委員旨在集合來自全球各地、從事不同行業和畢業於不同年代的12名校友，作為中大的智囊和大使，以他們所屬領域的專長、寶貴的經驗以及強大的網絡及資源為大學提供不同建議，增強中大在不同領域及層面上的國際地位及影響力，支持大學未來發展。