General Manager

Pauline Yoong

An accomplished marketing professional with about 20 years of experience in creative, advertising and marketing agencies, providing strategic counsel. Avid believer of using data analytics to craft data driven strategies. Proven track record in leading and executing integrated marketing campaigns to drive client's business strategy and objectives with a strong digital focus in Asia Pacific and Japan region. Managed multi-disciplinary, cross-cultural, and geographically distributed teams to deliver innovative solutions and overcome complex challenges for brands. Extensive experience in building brand awareness, account-based marketing, lead generation, channel and social campaigns for B2B and B2C brands.